My Work

by Allie Heninger

As an enthusiastic equine media professional with over 4 years of experience in the equestrian media industry and nearly a decade managing operations in patient-centric medical offices, I have long proved my skill and passion in any high-stress or difficult role. I am a creative and organized equestrian with over 20 years in the saddle, a competitive amateur event rider of many years, and have great aspirations in the journalism and media fields within the equine industry. I have been an avid writer my whole life, and have worked for Eventing Nation, Sidelines Magazine, and other equestrian media outlets as a journalist, editor, administrative assistant, and podcast producer. My goal is to excel in equestrian media, not only due to my experience and passion, but also because of my appetite for improving the equestrian industry through innovation, efficiency, and modernization.

About Me

In addition to writing, media, and the equine industry, I am also deeply passionate about human health and disability, equine health and rehabilitation, travel, riding, competing, and administrative organizational processes. I have developed a passion for leadership in high-volume organizations, in both the equine and medical industries. I enjoy managing operations of all sizes, and am known for bringing a positive and energetic personality to any role. I have worked to develop, lead, and train productive and efficient office staff and contribute to high-volume practices by providing exceptional service and management. I am wholly dedicated to maintaining a positive environment while planning and orchestrating day-to-day care for horses and riders alike.

Recent Employment

Director of Rider Relations / Athletux

Writer, Administrative Assistant, & Producer / Eventing Nation

Administrative Assistant / University of Utah School of Medicine

Journalist / Sidelines Magazine

Current Independent Work

Shop Owner & Founder / EquiForm

Media Manager / Autoimmune Equestrian

Website Creator & Designer / Autoimmune Equestrian

Organizing Committee Member / Skyline Eventing Park

Click the images in each portfolio section below to see more about each feature.

Writing

Graphic Design

All graphics & creation*:

*Cover design of 2025 edition not included.

All graphics featured:

All graphics featured:

All graphics featured:

Creation & design:

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Creation & design:

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Rider Management

Website Design

Content Creation

Other Projects

All graphics; database creation, build, & maintenance; upkeep of individual statuses & scores; individual 5* horse/rider “trading cards” creation, updates, & maintenance:

Editor & Producer of the Go Eventing Podcast

All graphics; map creation, build, & maintenance

Creation of all products sold in shop at:

Let’s work together!