My Work
by Allie Heninger
As an enthusiastic equine media professional with over 4 years of experience in the equestrian media industry and nearly a decade managing operations in patient-centric medical offices, I have long proved my skill and passion in any high-stress or difficult role. I am a creative and organized equestrian with over 20 years in the saddle, a competitive amateur event rider of many years, and have great aspirations in the journalism and media fields within the equine industry. I have been an avid writer my whole life, and have worked for Eventing Nation, Sidelines Magazine, and other equestrian media outlets as a journalist, editor, administrative assistant, and podcast producer. My goal is to excel in equestrian media, not only due to my experience and passion, but also because of my appetite for improving the equestrian industry through innovation, efficiency, and modernization.
About Me
In addition to writing, media, and the equine industry, I am also deeply passionate about human health and disability, equine health and rehabilitation, travel, riding, competing, and administrative organizational processes. I have developed a passion for leadership in high-volume organizations, in both the equine and medical industries. I enjoy managing operations of all sizes, and am known for bringing a positive and energetic personality to any role. I have worked to develop, lead, and train productive and efficient office staff and contribute to high-volume practices by providing exceptional service and management. I am wholly dedicated to maintaining a positive environment while planning and orchestrating day-to-day care for horses and riders alike.
Recent Employment
Director of Rider Relations / Athletux
Writer, Administrative Assistant, & Producer / Eventing Nation
Journalist / Sidelines Magazine
Administrative Assistant / University of Utah School of Medicine
Shop Owner / EquiForm
Media Manager / Autoimmune Equestrian
Website Creator & Designer / Autoimmune Equestrian
Event Organizing Committee Member / Skyline Eventing Park
Current Independent Work
Click the images in each portfolio section below to see more about each feature.

Writing

Graphic Design
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All graphics & creation*:
*Cover design of 2025 edition not included.
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Content Creation

Website Design

Rider Management

Other Projects
All graphics; database creation, build, & maintenance; upkeep of individual statuses & scores; individual 5* horse/rider “trading cards” creation, updates, & maintenance:
All graphics; map creation, build, & maintenance